discover natural color diamonds at clayton jewelers!

There is only a 1 in 10,000 chance that a diamond will posses any natural color, whether that color is pink, green, yellow, blue, or any shade in between.  These are the rarest and most valuable of all diamonds.  Please stop in to see these incredible diamonds.  We currently have on hand pink, yellow, green, orange, and blue natural color diamonds, certified by the Gemological Institute of Amereica. 



Pink Diamonds range from delicate pastel to deep raspberry.  Pink Diamonds are the most feminine of colors and are typically associated with romance.  These extremely rare diamonds have long been revered by Hollywood stars and today are the hot favorite of collectors and connoisseurs.

We consistantly offer better pricing and value when our customers compare us with the stores heavily advertised on radio.  Do not believe them.  Your best value and overal expereince will be with an indendant and locally owned store like Clayton Jewelers.  At Clayton Jewelers you will work directly with the owner.  With over twenty years of experience providing great value to St. Louisans, we sincerely appreciate your effort to shop locally.  Clayton Jewelers is the highest customer rated store in St. Louis.

All of our diamonds are certified by the Gemological Institute of America (GIA).  We pride ourselves in maintaining an excellent inventory of quality diamonds, with excellent cut and polish.  You will find competitive pricing, and exceptional value at Clayton Jewelers.  We also offer excellent trade-in pricing should you wish to upgrade your diamond.

There is a lot of information available to guide someone in the purchase of a diamond.  There is only one fact that we would like to stress; selecting a diamond or fine piece of jewelry must be done in person.  There is no set of characteristics, such as the over-simplified “4-Cs”, that can guarantee beauty in jewelry.   In our store, you can look at diamonds of different qualities and price ranges to make an informed and confident decision.

Certification is an important part of diamond selection. Diamond grading is done in gemological laboratories specially designed to grade diamonds based on their symmetry, color, carat and other characteristics. These are reports, not appraisals. Grading from a qualified laboratory is important because a detailed certificate has to be provided to you at the time you purchase your diamond.  A lab certification allows you to be fully confident in your diamond’s grading.

But all labs are not the same. When the certificate of a diamond is viewed, the name of the lab that did the evaluation is given a great deal of importance. So before you buy a diamond, make sure the certification provided to you is from an independent, globally-accepted laboratory with a strong reputation. If the laboratory also brokers diamonds, there may be a conflict of interest when the diamonds they offer for sale are also evaluated by their own facilities. The Gemological Institute of America (GIA) is the best known and most prestigious diamond grading lab. The GIA created our modern grading standards, the 4C’s. Its certification is considered by many diamond industry professionals to be the best. Certificates from GIA are given the topmost importance and preference. It is for these reasons that we primarily carry GIA certified stones. We want our customers to have full confidence that the diamond they are buying has been accurately graded.